1. Why should I care about improving my social media?
- “70% of customers expect a response within 24 hours on Twitter [and Facebook]” (Convince & Convert).
- “80% of the content you distribute via social should be about your customers. What they’re interested in, what their needs are and new solutions to their problems. Only 20% should be about you and your business” (Steve Strauss).
- “The ROI of social media is that your business will still exist in 5 years” (Erik Qualman).
2. What makes your approach to social media effective?
We approach social media from a journalistic viewpoint. Before humans could even write, we shared stories. It’s how we communicate, and social media is just sharing interesting stories with your fans and listening to their stories.
3. My social media program seems good enough; why should I invest in having your company analyze it?
100% of the digital audits we’ve performed have failed the 80/20 rule and would earn a C or lower grade if we were professors. Your social media is the voice of your company whether you like it or not. People go check out new businesses online before they even think about stepping inside your doors or shopping on your ecommerce site. They expect you to be on Facebook and have a website at the very least, but if you are active other places too, you will bump into customers you never knew existed and grow your brand presence like never before.
4. I’m too busy to do social media for my company. Do I really have to worry about it?
YES. Social media isn’t a fad, and your customers want to interact with companies they like and share about you with their friends and family. The easiest way to help propel this word-of-mouth is by having a presence where your customers already hang out.
5. My customers aren’t on social media, so why should I bother?
Yes they are, and more join every day. Read “How Senior Citizens Are Adopting Social Media and Why You Should Care” by Sprout Social.
6. If social media is all about real-time interactions, why should I bother being strategic and planning content?
Companies have agendas–to increase their bottom line–but need the creative time and space to create compelling content that will make customers want to interact again and again. Although customers use social media in a very fly-by-their-seats way, that doesn’t mean companies should behave the same way.
7. What’s the first thing I should do to get a better grasp on how my social media efforts are being viewed?
Start with a social media audit from us. This report will not only analyze what you’ve been doing, but will guide you to where you should head. It also analyzes your competition, customer base and reveals missed opportunities in your digital presence that you might not have realized exist.
8. Why do you offer group training? Shouldn’t only my person or small team in charge of social media be trained?
One of the biggest mistakes companies make is to not get more people involved in their social media. Getting everyone on the same page and laying out goals will make your social media shine and provide tons of content.
9. Why should my company blog? Our competitors don’t.
- “Companies that blog have 97% more inbound links. 92% of companies who blog multiple times per day have acquired a customer from their blog. On average, companies that blog receive 434% more indexed pages.” Source: Hubspot
- “B2B marketers who use blogs generate 67% more leads than those that do not.” Source :InsideView)
- “Small businesses that blog get 126% more lead growth than small businesses that do not blog.” Source: ThinkCreative
- “Once you write 21-54 blog posts, blog traffic generation increases by up to 30%.” Source:TrafficGenerationCafe
10. What if I can’t afford to invest in social media right now?
You can’t afford not to. You must look at your entire marketing budget and redistribute funds. Print ads and other traditional forms of marketing can’t compare to the 24/7 power of the internet. What you share on the internet can help drive your company higher in search ranks, allow new customers to stumble across your information more easily, and is more trackable than traditional marketing efforts. This isn’t a do or don’t choice. Marketing has changed forever, and you have to embrace it or get left behind.